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Privacy Policy

Aalter Ltd – Privacy Policy

Effective date: 28 August 2025

1. Introduction
Aalter Ltd (“Aalter”, “we”, “us”, or “our”) provides AI-powered solutions for architects, developers, and construction professionals through our website and services. We are committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains:

  • The types of personal data we collect from you or that you provide to us;
  • How we collect, use, maintain, and protect that data;
  • How you can exercise your data protection rights.

We will only use your personal data for the purpose for which it is provided. We do not sell personal data to third parties.

This Privacy Policy applies to information we collect:

  • Through our website www.aalter.ai, demo request forms, and contact forms;
  • Via email or other electronic communications;
  • When interacting with our services through third-party platforms (e.g., LinkedIn).

Contact Details:

  • Email: [email protected]
  • Phone: +44 (0) 7765 630329
  • Registered address: Flat 102 Shaft Apartments, 12 Richard Tress Way, E3 4SN, London, UK
  • Company number: 14170164

2. Controller
Aalter Ltd acts as the data controller under GDPR/UK GDPR. This means we determine how and why your personal data is processed.

3. Personal Data We Collect
We collect personal data from:

  • Visitors to our website;
  • Individuals submitting demo requests or using our contact forms;
  • Employees of our customers, partners, or suppliers (where relevant);

Examples of personal data we process:

  • Name, email, company name, business role, and project information;
  • Website usage data (IP address, device/browser type, pages visited);
  • Marketing and tracking data via cookies and pixels (Google Analytics, LinkedIn Insight Tag, Google Ads, Meta Pixel).

 

4. How We Use Your Data
We use personal data for the following purposes:

  • Responding to demo requests or contact inquiries;
  • Providing, improving, and maintaining our services;
  • Analyzing website usage and optimizing user experience;
  • Marketing, retargeting, and advertising campaigns (with consent);
  • Managing our business operations and customer relationships;
  • Complying with legal obligations.

Legal Basis for Processing:

  • Consent: Cookies and marketing tracking;
  • Contract: Providing requested services (demo requests, inquiries);
  • Legitimate interest: Website analytics, business operations, and marketing.

 

5. Data Sharing
We may share your personal data with:

  • Service providers: Hosting (AWS, Azure, Google Cloud, Bluehost, Vagon.io), analytics (Google Analytics), CRM (HubSpot);
  • Advertising platforms: Google Ads, LinkedIn Ads, Meta Pixel;
  • Legal/regulatory authorities if required by law.

We do not sell personal data.

 

6. International Transfers
Some of our service providers may transfer personal data outside the UK/EU, where data protection standards differ. We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place.

 

7. Data Retention
We keep your personal data only as long as necessary to achieve the purposes outlined above:

  • Until a user requests deletion, or
  • 2 years of inactivity for demo/contact form submissions.

 

8. Your Rights
Under GDPR/UK GDPR, you have the right to:

  • Access your personal data;
  • Request correction of inaccurate data;
  • Request deletion (“right to be forgotten”);
  • Restrict or object to processing;
  • Receive your data in a structured, machine-readable format;
  • Withdraw consent at any time;
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise these rights, please email [email protected].

 

9. Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

 

10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website, along with the date of the latest update. If changes materially affect users, we will take reasonable steps to notify you.