Cookie Policy
Aalter Ltd – Cookie Policy
Effective Date: 28 August 2025
1. Introduction
Aalter Ltd (“Aalter”, “we”, “us”, or “our”) uses cookies and similar technologies on www.aalter.ai to enhance your browsing experience, analyze site performance, and deliver personalized content and advertising. This Cookie Policy explains:
- What cookies are;
- Which cookies we use;
- How you can manage your cookie preferences.
2. What Are Cookies?
Cookies are small text files stored on your device by your browser. They help us remember your preferences, understand how you interact with our site, and tailor content and advertising to your interests.
We classify cookies as:
- Strictly Necessary Cookies – Essential for website functionality.
- Functional Cookies – Enable enhanced features like remembering preferences.
- Performance Cookies – Help us analyze site usage and improve performance.
- Analytics Cookies – Track user behavior for statistical purposes.
- Advertising Cookies – Used to deliver targeted ads and measure campaign effectiveness.
- Other Cookies – Any cookies that do not fit the above categories.
3. Cookies We Use
| Type | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly Necessary | Core website functionality | Session cookies | Session |
| Functional | Remember user preferences and form entries | HubSpot cookies | 1 year |
| Performance | Monitor site performance | Google Analytics (_ga, _gid) | 1–2 years |
| Analytics | Understand user behavior | Hotjar, HubSpot | 1 year |
| Advertising | Personalized ads and retargeting | Meta Pixel, LinkedIn Insight Tag, Google Ads | 1–2 years |
| Others | Miscellaneous cookies | [List if applicable] | Varies |
4. How We Use Cookies
We use cookies to:
- Ensure the website functions properly;
- Analyze traffic and usage patterns;
- Personalize content and advertising;
- Improve user experience.
We may share cookie-related data with trusted third-party partners (e.g., Google, Meta, LinkedIn), who may combine it with other data you’ve provided or they’ve collected from your use of their services.
5. Managing Your Cookie Preferences
- Non-essential cookies are only set with your consent via our cookie banner.
- You can accept, reject, or customize cookie settings at any time.
- You may also manage cookies through your browser settings.
- Blocking some cookies may affect website functionality.
- For more information, visit www.allaboutcookies.org.
6. Updates to This Policy
We may update this Cookie Policy periodically. The latest version will always be available on our website, with the effective date clearly displayed. Significant changes will be communicated appropriately.